Privacy Policy

Last Updated: April 2026

Background

At our company, we believe that your privacy matters. When you visit our website or place an order with us, you trust us with your personal information — and we take that responsibility seriously. This Privacy Policy explains clearly and honestly what data we collect, how we use it, how we keep it safe, and what rights you have over it.

Please take a few minutes to read this policy before using our website. By registering an account or placing an order, you confirm that you have read and understood how we handle your personal data.

1. Who We Are

We are a UK-based furniture retailer serving customers across England and beyond.

Trading Address: 28 Chester Rd, Birmingham, B36 9BX, England Phone: +44 1234 7689 Email: info@modernfurniturehasnainayaz-com

If you have any questions about this policy or how we handle your personal data, you are welcome to contact us at any time using the details above.

2. What This Policy Covers

This policy applies to personal data collected through our website and through the course of our trading relationship with you. Our website may occasionally contain links to third-party websites. We have no control over those websites and accept no responsibility for their privacy practices. We recommend reviewing the privacy policy of any external site before submitting your information to them.

3. What Is Personal Data?

Personal data refers to any information that can be used to identify you, either directly or indirectly. This includes obvious details like your name and email address, but also less obvious identifiers such as IP addresses, location data, and online activity associated with your account.

We only ever collect personal data that is genuinely necessary for the purposes described in this policy.

4. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have a number of rights regarding your personal data. We are committed to upholding all of them:

  • The right to be informed — You have the right to know what personal data we hold about you and how we use it. This policy is designed to provide exactly that.
  • The right of access — You can request a copy of the personal data we hold about you at any time. See Section 12 for how to do this.
  • The right to rectification — If any information we hold about you is inaccurate or out of date, you have the right to have it corrected. You can update most details by logging into your account, or by contacting us directly.
  • The right to erasure — You may ask us to delete your personal data in certain circumstances. Please contact us and we will assess your request in line with our legal obligations.
  • The right to restrict processing — You can ask us to limit how we use your data in specific situations.
  • The right to object — You have the right to object to certain types of processing, including direct marketing.
  • The right to data portability — Where we process your data based on consent or contract, and by automated means, you can request a portable copy of your data for use elsewhere.
  • Rights related to automated decision-making — We do not use automated decision-making or profiling in any of our processes.

To exercise any of the above rights, please contact us using the details in Section 15. You may also contact the Information Commissioner’s Office (ICO) or your local Citizens Advice Bureau for further guidance. If you feel we have not handled your data correctly, you have the right to lodge a complaint with the ICO.

5. What Personal Data Do We Collect?

Depending on how you interact with our website, we may collect the following types of information:

  • Full name
  • Business name and company number (if applicable)
  • Home or business address
  • Email address
  • Phone and mobile number
  • Delivery and drop-shipping details (name, address, postcode, contact number)
  • Information about whether your delivery address falls within a congestion charge zone (required for accurate delivery planning)
  • Proof of trade address for account verification purposes
  • Payment information — please note that we do not store any card or payment details on our systems. Payments are processed securely at the point of sale.

6. How We Use Your Personal Data

We will only ever use your personal data where we have a lawful reason to do so. That lawful basis will typically be one of the following: it is necessary to fulfil a contract with you, you have given us your consent, or it is in our legitimate business interest to do so.

Specifically, we use your data to:

  • Process and fulfil your orders and deliver your purchases to you
  • Set up and manage your account on our website
  • Respond to your enquiries, emails, and phone calls (please note that calls may be recorded for training and quality assurance purposes)
  • Send you order updates, delivery notifications, and other communications directly related to your purchases
  • Send you marketing emails or postal updates, but only where you have opted in to receive them. You can withdraw your consent at any time by logging into your account and updating your communication preferences
  • Handle any complaints or disputes that may arise

We will never sell your personal data to any third party, and we will not use it for any purpose beyond those described in this policy without first obtaining your consent.

7. How Long Do We Keep Your Data?

We only retain personal data for as long as it is genuinely needed. The following principles guide our data retention decisions:

  • Account information is retained for as long as your account remains active with us
  • If you request the deletion of your account, we will remove your personal data subject to any overriding legal obligations
  • Financial records, invoices, and order histories are retained for as long as required by HMRC and applicable tax legislation
  • After the relevant retention period has passed, your data is securely deleted

8. How and Where Do We Store Your Data?

All personal data we collect is stored and processed within the United Kingdom. It is therefore fully protected under UK GDPR.

We take the security of your data seriously and have put in place a number of technical and organisational measures to protect it, including:

  • SSL encryption across our website to protect data in transit
  • Transport Layer Security (TLS) for all email communications
  • Firewall and antivirus protection on all systems, monitored around the clock
  • Secure hosting with a reputable UK-based hosting provider
  • Routine monitoring of all incoming communications for malicious content

We are continuously reviewing and improving our security practices and will update this policy to reflect any significant changes.

9. Do We Share Your Data?

We do not share your personal data with third parties for their own commercial purposes. However, in order to fulfil our services to you, we may need to pass certain information to trusted partners, including:

  • Delivery and logistics providers (such as couriers or our own drivers) who require your delivery address and contact details in order to complete your order

We ensure that any third party with whom we share your data is required to handle it securely and in accordance with UK data protection law.

In rare circumstances, we may also be required to share data with legal or regulatory authorities if we are legally obliged to do so, for example in response to a court order or regulatory investigation.

10. Controlling Your Personal Data

You have several options when it comes to controlling how your data is used:

  • You can update your account preferences at any time by logging into your account on our website
  • You can opt out of marketing communications by adjusting your account settings or by contacting us directly
  • You may also register with the Telephone Preference Service (TPS), the Corporate Telephone Preference Service (CTPS), or the Mailing Preference Service (MPS) to limit unsolicited marketing from businesses more broadly

11. Browsing Without an Account

You can browse many areas of our website without providing any personal data. However, to place an order or access all features of your account, we will need certain information in order to provide our services to you effectively.

12. Accessing Your Personal Data

You have the right to request a copy of any personal data we hold about you. This is known as a Subject Access Request (SAR). To make a SAR, please contact us in writing using the contact details in Section 15.

There is no charge for a Subject Access Request in most circumstances. If a request is deemed excessive or repetitive, we reserve the right to charge a reasonable administrative fee.

We will respond to your request within one month of receiving it. In complex cases, this may extend to three months, but we will keep you informed throughout. You can also view your account details and order history at any time by logging in to your account on our website.

13. Data Breach Procedure

We have internal procedures in place to detect, investigate, and respond to any suspected personal data breach. In the event of a breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner’s Office (ICO) within 72 hours of becoming aware of it, as required by law. Where the breach is likely to result in a high risk to affected individuals, we will also notify those individuals directly and without undue delay.

Any breach notification will include details of what data was involved, the likely consequences, and the steps we are taking to address the situation.

14. Cookies

Our website uses a minimal number of cookies strictly necessary for its operation. These include session-based cookies that allow you to log in to your account and navigate the site. These cookies are automatically removed when you close your browser or log out of your account.

We do not currently use any tracking cookies, advertising cookies, or third-party analytics tools such as Google Analytics. If this changes in the future, we will update this policy and seek your consent where required.

Most web browsers accept cookies by default, but you can adjust your browser settings to decline them if you prefer. Please be aware that disabling cookies may affect the functionality of certain parts of our website.

15. Contact Us

If you have any questions, concerns, or requests related to your personal data or this Privacy Policy, please get in touch with us:

Address: 28 Chester Rd, Birmingham, B36 9BX, England Phone: +44 1234 5669 Email: info@modern-furnitures.co.uk

16. Age Requirement

You must be at least 18 years of age to register an account or place an order on our website. We do not knowingly collect personal data from individuals under the age of 18.

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in the law, our business practices, or the way we handle personal data. Any updates will be published on this page with a revised date at the top. We recommend checking this page periodically to stay informed. Continued use of our website following any changes constitutes your acceptance of the updated policy.

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